What we have learned about cold outreach.
Short pieces on what produces replies and what does not.
FEATURED · 2026-09-03 · Getting customersEveryone at the fair collects cards. Almost nobody writes.The gap at a trade fair is not the conversations. It is the three days afterwards, when the pile of cards on your desk turns into nothing. Here is the fix, and you can test it with your phone before you go.Read it →
2026-08-30 · Getting startedA photo, a voice note, an old thread: five ways to start a campaign in SeldaYou do not need a list or a tool stack to start reaching customers. Here are the five doors into Selda, from a fair badge photographed in a hallway to your own quiet LinkedIn threads, and when to use each.
AI-generated image2026-08-04 · The rulesThe EU's new AI transparency law just kicked in. Here's why "you approve everything" was never just a slogan.On 2 August 2026, the EU AI Act's rules on labeling AI-generated content became enforceable. Here's what it actually requires, the one exemption that matters, and why a reviewed, personal message was always the better move anyway.2026-07-24 · Getting customersWhy cold emails feel like spam (and how yours won't)You delete those "Hi {FirstName}, hope this finds you well" emails without reading. Here's the one thing that makes a message feel like spam, and the simple fix, in plain terms.
AI-generated image2026-07-22 · Getting customersA list of names isn't customers. Here's the difference."10,000 leads" sounds great until the spreadsheet is open and nothing's happening. Why fewer, better people beats a big list, explained simply.2026-07-20 · Getting customersHow to reach people in another country, in their languageYour best customers might be abroad. Here's how to reach them without sending a clumsy translated email that marks you as an outsider, in plain terms.
AI-generated image2026-07-18 · Getting customersHow to get your first customers when you've never sold anythingYou're good at what you do, not at selling. That's fine. Here's the honest, low-pressure way to get your first customers, whether you run a plumbing business or a consultancy.2026-07-15 · Getting customersWho actually needs what you do (finding customers without the jargon)"Define your ICP" is consultant-speak for a simple idea: figure out who has the exact problem you fix. Here's how to do it in an afternoon, with real examples.
AI-generated image2026-07-11 · Your first customersHow to write a message a busy person actually answersNo templates, no "Hope this finds you well." A short, human message that reads like you wrote it, because you should. With before-and-after examples.2026-07-08 · The rulesIs reaching out to businesses legal? GDPR and the rules, in plain termsYes, you can email businesses, but there are rules, and they differ by country. Here's what's actually allowed when you reach out, explained without the legalese.2026-07-04 · Getting startedTrying a new tool to get customers: how to start, and is it safe?The honest worry with any new software is "will I be able to use it, and is my data safe?" Here's how to start small, stay in control, and what safe actually means.2026-06-30 · What workedWhat actually worked: from a plumber to an agencyTwo very different businesses, the same problem: they were good at the work, not the selling. Here's what actually moved the needle for each.
AI-generated image2026-08-04 · The rulesThe EU's new AI transparency law just kicked in. Here's why "you approve everything" was never just a slogan.On 2 August 2026, the EU AI Act's rules on labeling AI-generated content became enforceable. Here's what it actually requires, the one exemption that matters, and why a reviewed, personal message was always the better move anyway.2026-07-24 · Getting customersWhy cold emails feel like spam (and how yours won't)You delete those "Hi {FirstName}, hope this finds you well" emails without reading. Here's the one thing that makes a message feel like spam, and the simple fix, in plain terms.AI-generated image2026-07-22 · Getting customersA list of names isn't customers. Here's the difference."10,000 leads" sounds great until the spreadsheet is open and nothing's happening. Why fewer, better people beats a big list, explained simply.2026-07-20 · Getting customersHow to reach people in another country, in their languageYour best customers might be abroad. Here's how to reach them without sending a clumsy translated email that marks you as an outsider, in plain terms.AI-generated image2026-07-18 · Getting customersHow to get your first customers when you've never sold anythingYou're good at what you do, not at selling. That's fine. Here's the honest, low-pressure way to get your first customers, whether you run a plumbing business or a consultancy.2026-07-15 · Getting customersWho actually needs what you do (finding customers without the jargon)"Define your ICP" is consultant-speak for a simple idea: figure out who has the exact problem you fix. Here's how to do it in an afternoon, with real examples.AI-generated image2026-07-11 · Your first customersHow to write a message a busy person actually answersNo templates, no "Hope this finds you well." A short, human message that reads like you wrote it, because you should. With before-and-after examples.2026-07-08 · The rulesIs reaching out to businesses legal? GDPR and the rules, in plain termsYes, you can email businesses, but there are rules, and they differ by country. Here's what's actually allowed when you reach out, explained without the legalese.2026-07-04 · Getting startedTrying a new tool to get customers: how to start, and is it safe?The honest worry with any new software is "will I be able to use it, and is my data safe?" Here's how to start small, stay in control, and what safe actually means.2026-06-30 · What workedWhat actually worked: from a plumber to an agencyTwo very different businesses, the same problem: they were good at the work, not the selling. Here's what actually moved the needle for each.New pieces by email, once a month.Subscribe
TRY IT YOURSELF
See what Selda finds for your company.
Give a domain. You get a list of companies, the decision-makers' names and the first message drafts to read. Only then do you decide whether to send.
The first 25 companies are €0. No card, no demo call.21 %replied
6 minfor 25 drafts
40+languages
0lists built by hand